“Passport to Information Day” as a Promotion Tool

“If you build it, they will come” (Frankish & Robinson, 1989) was a powerful motivation for transforming an Iowa cornfield into a baseball diamond, but does it apply to librarians when faced with purchasing new information resources? What happens if you buy it and no one comes? This is precisely the dilemma many libraries face when purchasing new resources. Librarians painstakingly select the best resources for their users, despite overcoming budget constraints, only to have the usage statistics show that these resources are continually underutilized. This issue has mystified librarians for years. How can a library effectively market its electronic resources to its users and increase the usage